With the power of Gamification and Design Thinking

we're changing the world with our clients.
Who will be next?

Can you imagine a world where everyone, from employees to consumers and students, is completely engaged in achieving common goals?

That's where Fractal Mind steps in - with a portfolio of gamified solutions customized to each client\'s challenges, we boost employee engagement, business results, learning objectives and behavioral change.

We positively impact society

Considering that by 2020 more than half of the world's work force will be made up of, not only Millennials but also Gen Z, it's essential to create ways to engage these generations with appealing work, consumption, learning and self-improvement environments. With this epic mission in mind, we gathered at Fractal Mind a multidisciplinary team focused on leveraging gamification and design thinking to create a positive impact in society.

What is Gamification?
Game Mechanics and Game Design Techniques
Human Centric Design
Behavioral Economics

We're already making a difference with these clients.

The Challenge - To create hype and awareness around adidas’s X franchise, creating demand and driving sell through, by leveraging momentum during the 2018 World Cup.

The Challenge - To bring recognition and celebration to Worten employees everyday lives, reinventing internal processes and the workforce management system for the roughly 3000 people across more than 200 stores of the retail chain.

The Challenge - To activate the Worten brand with the portuguese gamer community by promoting it as "the place to go for gaming and esports in Portugal".

The Challenge - To create a platform that not only engages but also provides real time guidance to the B2C team at Cetelem, while at the same time speeding up onboarding processes and bringing the team closer to the commercial activity and processes.

“Vodafone and Fractal Mind partnered up for an innovation challenge intended to improve the waiting time experience in stores, making it more fun and efficient. A cooperation that resulted in a really successful partnership.”

Fátima Cardoso
Product Manager CBU/MKT - Services & Contents Fixed/TV

Latest Articles

06 - 09 SEPTEMBRE 2019
GITEX 2019 - Technology Week
The world’s first firefighting drone, the first autonomous electric truck and Microsoft’s AI innovations–these are just a few of the incredible technological breakthroughs revealed at GITEX 2018. The 2019 edition promises to be bigger and bolder with a line up of creative exhibitors, unparalleled networking opportunities and future-forward talks on the evolving landscape of technology. All good reasons for Fractal Mind to be there, represented by Tiago Perdigão and Bruno Ribeiro, to pitch our company as well as Outliers.

The 39th GITEX Technology Week will take place from 6-10 October at Dubai World Trade Centre. It runs alongside GITEX Future Stars, an exhibition showcasing emerging startups in the tech field.
15 - 19 SEPTEMBER 2019
We can’t believe it’s been a year since the last Tribe Global meeting in Buenos Aires! This time around, the focus will be on the future. New technologies, strategies and even rethinking human beings and the way their behavior and surroundings interact. We’re going to have three days of immersion, from September 15 th to the 19 th , that will surely give us so much to think about!
24TH JULY 2019
We were selected to present our product OUTLIERS on the international stage of Startup Thailand 2019 on July 25th. Moreover, we were invited to introduce Fractal Mind and Outliers to selected partners at the Portuguese Embassy in Thailand - a real honor!
9TH MAY 2019
Gamify Europe’19 | Made of Outliers
For Gamify Europe'19 [9 May, Lisbon], in an effort to break the status quo, Fractal Mind is challenging decision-makers and agents to focus on the facts and show us how gamification has impacted the goals of their organizations or customers.
13 - 15 MAY 2019
Webit.Festival | Founders Games
We were selected to join Founders Games at Webit.Festival in May. Conquering thus another opportunity to take our offer and expertise to all corners of the world. An excellent excuse to go to Sofia, Bulgaria.
10 - 12 ABRIL 2019
Iberia Retail Show 2019
In a year that is already marked as the trade show year, we are now at the Iberia Retail Show to introduce Fractal Mind and Outliers. Come visit us!
10TH APRIL 2019
Innovation Station
We are among the winners of Innovation Station 2019’s first edition!
This is an initiative promoted by Auchan Holding [in partnership with Nova SBE], to promote startups innovation and agility. This is followed by a 10-week co-development phase aimed at implementing a pilot project in a real-life scenario.
Gamification Europe 2018
Our Human Experience Sherpa, Manuel Pimenta, will represent Fractal Mind at the next Gamification Europe Conference, in Amsterdam, presenting our flagship project: Worten Winners.
Tribal Gathering - Buenos Aires 2018
As a member agency in Tribe Global, Fractal Mind will be at the worldwide annual meeting that will happen in Buenos Aires, from the 21st to the 24th of October. Expect some fresh news on our return!
Fractal Mind at Web Summit 2018
In the same year we premiere our new product, OUTLIERS, at Web Summit as an Alpha Track startup, we were also selected by Startup Portugal as one of the 200 startups to attend a reception with the President of the Portuguese Republic, Marcelo Rebelo de Sousa.

Building gamified solutions with

Fractal Mind 2020